Recent Blog Posts


Extending the Event Lifecycle through
Mobile Technology

The goal of every event planner is to put on the best event possible, and the most important measure of that success is the attendee experience.

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How to Promote your Event App
Using Social Media

When it comes to using social media, the struggle to get heard is real. That’s because your event has to compete with the hundreds of other brands your target audience is following in their feeds.

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employee collaboration

The Rise and Return of the Shared Experience

The convenience of streaming media services brings several benefits, but there is still one thing lacking—a shared experience.

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How Memory Doesn’t Work and Why It Matters For Market Researchers

How can two people have different memories of the same event? The answer reveals how memory works and also provides lessons for capturing feedback.

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5 Reasons Real-Time Interaction Matters
to Event Attendees

Ensuring that your attendees walk away with a positive impression and a valuable experience is a must-have for all of your events. Real-time interaction is one surefire way to add that value – see below for why it makes a big impact on your attendees.

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Selling Event Apps to Your C-Suite

If you are looking to deploy an app for your next conference or meeting, you may find yourself having to make your case directly to the C-suite.

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Lumi Americas Builds ‘Free Bikes 4 Kidz’

Every summer, the Lumi Americas team comes together for the Lumi Summer Summit. This year, we added something new to the mix: a company-organized corporate social responsibility (CSR) project.

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Bringing Mobile to the Office:
The Benefits of Apps for Enterprise

Your employees are already coming to work every day with a mobile device chock-full of apps, are any helping to drive your company’s objectives?

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5 Reasons Event Planners Should Be Using Real-Time Response Technology

Up the ante at your events with real-time response tech. Keep reading for five reasons to integrate real-time response technology into your events.

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Google Glass Developers Must Solve Genuine Problems

Google Glass is a really interesting piece of technology that asks people to question what is and isn’t acceptable in the public domain.

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MPI WEC 2014 Recap

The theme for the 2014 MPI World Education Congress was discovery – and from the keynotes to the social networking, breakout sessions to the MarketSquare – discovery was definitely in the air. Read more for a few event highlights from the Lumi team.

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How Mobile App Gamification Benefits Events

With the planet spending more than 3 billion hours a week gaming and people using their mobile phones for games more than any other category of app, event organizers should seriously consider incorporating gamification – event app gamification, in particular – into their events.

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Lumi and BMA

BMA House Partners With Lumi For App Ready Interactive Events

BMA House, central London’s prestigious venue, has partnered with the global market leader in real-time audience insight technology for live events, Lumi, to provide event bookers with a sophisticated and interactive feature for events, meetings and conferences. Lumi provides a selection of apps powered for iOS and Android to deliver interactive, dynamic, cost-effective and worry […]

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How Event App Analytics Will Help Improve Next Year’s Event

According to Deloitte’s Analytics Trends 2014 report, more “companies are now able to gather data from their operations, analyze it and make it all available to customers.” We live in a data-driven world where technology, like mobile event apps, helps us get measurable insight into all aspects of our organizations.

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Lumi’s Strategic Partnership with Vivancy Opens Up Rapidly Growing Latin American Market

Lumi, the leading specialist in real-time insight technology, partners with Brazil-based Vivancy, an advertising and marketing company with a strong presence in healthcare and wellness tracking, to better serve the Latin American market.

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In The News: eLearning Industry

Lumi Say, as a mobile learning tool, was recently reviewed by Joe Ganci of the eLearning Industry. Joe says: “Used to supplement larger learning programs, Lumi Say has brought something to the mobile learning world that is quite unique. It allows us to take advantage of unique mobile features that so far I haven’t seen in […]

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Lumi selected for the Future Fifty

Lumi Technologies (comprised of IML Worldwide and Lumi Mobile, the audience insight and engagement specialist) has been selected for the first wave of technology companies to join the exclusive Future Fifty, the Government backed fast-track programme to support high growth businesses in the UK. The Future Fifty was launched in April by the Chancellor, George Osborne, and […]

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The Market Research Industry on Trial at MRMW

At MRMW North America, Lumi spearheaded an adventurous end of day session that put the market research industry on trial for being out of date and in need of innovation. Dan Foreman served as the honorable judge in his role as ESOMAR President, Juliana Smith Holterhaus assumed the role of prosecution and Stuart Ryder of […]

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5 WiFi Considerations for a Great Mobile App Experience

For an attendee there is nothing worse than spending a small fortune on registration, airfares, and accommodations – not to mention spending time and energy attending an event – only to find out that the WiFi onsite is poor (okay, perhaps realizing there’s no free WiFi and being charged a bomb on roaming is even worse).

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Daniel Cunill Joins Lumi

Lumi, the leading specialist in real-time insight technology, is pleased to announce the appointment of Daniel Cunill as European Sales Manager.

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