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Fallbeispiele

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Vodafone Collects In-the-Moment Insight on New Year’s Eve

Vodafone were embarking on a journey to better understand how consumers perceive their brand. They recently terminated their sponsorship of Formula One to focus their marketing campaigns on brand engagement, rather than brand awareness.

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MPI ‘Gamifies’ their Networking & Education Event

MPI Orange County (MPIOC) was looking to add a fun and valuable game to their networking and education event, “Gaming for Events”, that would help them to achieve their event goals. As the primary topic of the educational session was about how to integrate games, fun and competition into events, they wanted to illustrate their point by ‘gamifying’ their own event.

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West Coast Casualty Engages Attendees at Annual Seminar

West Coast Casualty Service hosts its Construction Defect Seminar annually. The multi-day conference brings together professionals in the construction defect claims and litigation industry for a peer-to-peer information exchange. Since West Coast Casualty approached Lumi to provide its services at its seminar four years ago, their goal has been to add excitement to their event.

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Six Degrees Medical Trains over 3,000 Sales Reps throughout 78 Rooms

Six Degrees Medical sought a unique solution for its premier pharmaceutical client holding a medical sales training meeting. The pharma client was investing in bringing over 3,000 of its best and brightest sales reps to the meeting, who needed to learn, understand, and retain vital information about a new drug.

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Molson Coors Uncovers Influencing Factors with Mobile Research

TNS joined forces with Molson Coors, the second biggest brewer in the UK, to test what insights mobile might uncover to solve the diverse challenges facing the beer category. The beer industry is in decline, with a changing market shape, and retailers are under increasing pressure in the challenging economic climate and the increasingly restrictive environment.

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Santam Interacts with Employees Across the Country

Santam, the leading short term insurance company in South Africa, held their annual conference in April 2013 for 1600 attendees based across the country. They were looking for a way to engage them in a single event without hosting the conference in one place.

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Melcrum Gather Global Insights to Enhance Internal Communications

Melcrum, a global research and training company within corporate internal communications, wanted to host three Digital Communications Summits globally, in the UK, US and Australia. Since the topic of their conferences was better communications through technology in business, Melcrum wanted to truly put the message into practice by using interactive technology during the summits.

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New York City Housing Authority Improves Employee Engagement

The New York City Housing Authority recognized there was a challenge with morale amongst their employees. In a proactive effort to improve it, they enlisted Lumi’s help. Lumi suggested they use technology to solicit their employees’ thoughts, opinions and ideas on how to improve the organization, giving them a voice and showing them that they valued their input.

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Playme Builds Excitement with Lumi App

Playme – The Musical Game was a TV show broadcast nationally in Finland to identify musical theatre stars to put on a musical called Playme at the Swedish Theatre in Helsinki. Playme was a story about the participants in an American Idol-style talent show. Lumi was asked to create a mobile app to take over once the winners were announced and the creation of the theater production began.

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