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Bad meetings exist, but they don’t have to. Learn how you can avoid the pitfalls of unproductive meetings.
Overcoming human nature is a steep, if not impossible, task. Thankfully, this is now solved through technology with the public launch of Meetoo.
The organisations that are going to succeed are the ones that adopt mobile engagement in their business strategies. Learn strategies for going mobile.
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Join Lumi at the Event Organisers Summit to learn more about improving engagement and data collection through the use of mobile.
Come to the Venue Expo at Exhibition Centre Liverpool and meet Lumi on stand J06 for a demonstration of our latest polling and messaging app, Meetoo.
Vodafone were embarking on a journey to better understand how consumers perceive their brand. They recently terminated their sponsorship of Formula One to focus their marketing campaigns on brand engagement, rather than brand awareness. Vodafone framed this change around a “World of Firsts,” their innovative and creative approach aiming to understand and engage customers in a meaningful way. The implementation of the “Firsts” includes a range of market level initiatives, beginning with the kick-off event, the London NYE 2013 Fireworks presented by the Mayor of London and Vodafone. The NYE 2013 “Firsts” event involved many aspects; Vodafone produced the multisensory fireworks (flavoured mist, bubbles and confetti) along side flashing wrist bands that came as part of the 100,000 experience packs that Vodafone distributed as part of the “Firsts” experience to those on the London Embankment. Vodafone objectives were:
- To determine how successful, or unsuccessful, the event is perceived to be
- To assess the impact of the “Firsts” NYE event on Vodafone
- To understand the breadth of impact this event had
Measuring emotion is no longer solely the domain of desktops, or laptops for that matter.Read More