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If you want your event to be successful, you need to avoid common pitfalls that plague event planners. Learn what they are and how to avoid them.
We help clarify the decision between mobile web and native app with research from 40 of our largest events last year. Learn more.
The only way to keep growing as an event planner is to keep learning. We share six books that will help planners get new ideas and insights.
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Join Lumi at Booth D679 at the IMEX Frankfurt show, where hundreds of meeting professionals gather under one roof to learn about the the latest trends
If you’re planning to attend Collaborate this year, make an appointment with Lumi’s Shelley Brown to learn more about how our apps and technology can
Vodafone were embarking on a journey to better understand how consumers perceive their brand. They recently terminated their sponsorship of Formula One to focus their marketing campaigns on brand engagement, rather than brand awareness. Vodafone framed this change around a “World of Firsts,” their innovative and creative approach aiming to understand and engage customers in a meaningful way. The implementation of the “Firsts” includes a range of market level initiatives, beginning with the kick-off event, the London NYE 2013 Fireworks presented by the Mayor of London and Vodafone. The NYE 2013 “Firsts” event involved many aspects; Vodafone produced the multisensory fireworks (flavoured mist, bubbles and confetti) along side flashing wrist bands that came as part of the 100,000 experience packs that Vodafone distributed as part of the “Firsts” experience to those on the London Embankment. Vodafone objectives were:
- To determine how successful, or unsuccessful, the event is perceived to be
- To assess the impact of the “Firsts” NYE event on Vodafone
- To understand the breadth of impact this event had
Measuring emotion is no longer solely the domain of desktops, or laptops for that matter.Read More