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The only way to keep growing as an event planner is to keep learning. We share six books that will help planners get new ideas and insights.
If you aren’t using mobile market research apps at your events, you are missing insights that drive better decision-making and improve ROI.
Success of your event depends on your ability to effectively engage your audience. Learn how to avoid three common pitfalls event planners experience.
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If you’re planning to attend Collaborate this year, make an appointment with Lumi’s Shelley Brown to learn more about how our apps and technology can
Visit Lumi in booth #1072 at InfoComm to learn about our suite of mobile apps and interactive keypad technology!
Vodafone were embarking on a journey to better understand how consumers perceive their brand. They recently terminated their sponsorship of Formula One to focus their marketing campaigns on brand engagement, rather than brand awareness. Vodafone framed this change around a “World of Firsts,” their innovative and creative approach aiming to understand and engage customers in a meaningful way. The implementation of the “Firsts” includes a range of market level initiatives, beginning with the kick-off event, the London NYE 2013 Fireworks presented by the Mayor of London and Vodafone. The NYE 2013 “Firsts” event involved many aspects; Vodafone produced the multisensory fireworks (flavoured mist, bubbles and confetti) along side flashing wrist bands that came as part of the 100,000 experience packs that Vodafone distributed as part of the “Firsts” experience to those on the London Embankment. Vodafone objectives were:
- To determine how successful, or unsuccessful, the event is perceived to be
- To assess the impact of the “Firsts” NYE event on Vodafone
- To understand the breadth of impact this event had
Measuring emotion is no longer solely the domain of desktops, or laptops for that matter.Read More