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Overcoming human nature is a steep, if not impossible, task. Thankfully, this is now solved through technology with the public launch of Meetoo.
The organizations that are going to succeed are the ones that adopt mobile engagement in their business strategies. Learn strategies for going mobile.
Mobile can no longer be ignored. The market researchers who excel in the future will think mobile first. Learn why this is a smart decision.
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Make an appointment at Connect Marketplace 2015 with Lumi’s Lindsay Hazeltine to discover new tools for creating better meetings and events.
Join Lumi at booth 7-P210 at the annual Integrated Systems Europe show to see the latest innovations in interactive technology and mobile apps.
Vodafone were embarking on a journey to better understand how consumers perceive their brand. They recently terminated their sponsorship of Formula One to focus their marketing campaigns on brand engagement, rather than brand awareness. Vodafone framed this change around a “World of Firsts,” their innovative and creative approach aiming to understand and engage customers in a meaningful way. The implementation of the “Firsts” includes a range of market level initiatives, beginning with the kick-off event, the London NYE 2013 Fireworks presented by the Mayor of London and Vodafone. The NYE 2013 “Firsts” event involved many aspects; Vodafone produced the multisensory fireworks (flavoured mist, bubbles and confetti) along side flashing wrist bands that came as part of the 100,000 experience packs that Vodafone distributed as part of the “Firsts” experience to those on the London Embankment. Vodafone objectives were:
- To determine how successful, or unsuccessful, the event is perceived to be
- To assess the impact of the “Firsts” NYE event on Vodafone
- To understand the breadth of impact this event had
Measuring emotion is no longer solely the domain of desktops, or laptops for that matter.Read More